About GH

About GH

CI

Symbolic Representation

CI is based on the English acronym, ‘GH,’ combined in a cube shape stressing the corporation’s role of building new urban spaces in order to present the urban value of Gyeonggi-do. It contains the value that the corporation pursues in order to deliver happiness and harmony throughout the region together with the residents as it is symbolized by ‘G’ representing Gyeonggi-do and ‘H’ standing for urban housing.

Name of Corporation

Founded in 1997 under the name of the Gyeonggi Innovation Corporation, the corporation changed its name to Gyeonggi Urban Innovation Corporation in 2007 and then, 13 years later, to the Gyeonggi Housing & Urban Development Corporation in 2020. By specifying ‘Housing’ in its new name, the corporation clearly announced its will to enhance its role of addressing housing issues within the region of Gyeonggi by expanding its business venues to housing site development projects rather than merely engaging in development projects only.

Dedicated Colors

To express its value of trust and elegant urban image, the corporation intends to demonstrate its future vision of taking the next step forward through blue colors in two different tones.

BI

Symbol Mark

  • The symbol mark is a core element for a CIP (corporate identity program) as a communication tools for aggressive and practical advertisement of the business while expressing the image of the brand, ‘Nature&,’ in the most implicative manner.
  • The BI of ‘Nature&’ symbolizes a housing space that further develops together with people based on unlimited potentials and possibilities given by the nature. And it also delivers a message that all creatures living in the nature maintain their health and the nature serves as a source of power and energy for those who to realize the life they hope to achieve.
  • The symbol mark of ‘Nature&’ stresses and embodies the possibilities and expandability implicated within the brand name through ‘&,’ and the main color, ‘Beyond Blue’ symbolizes the nature, its energy and unlimited possibilities. When the symbol mark is used by itself, the logo mark will be inserted nearby in order for the powerful identity to be preserved.

Logo Mark

  • The logo mark of the corporation carries formativeness and unity through a formal indication method the most implicatively expressing the brand image of ‘Nature&.’ The logo mark of ‘Nature&’ symbolizes housing spaces that advances together with people based on infinite potentials and possibilities bestowed by the nature. And it also implies that all creatures living in the nature maintain their health and the nature serves as a source of power and energy for those who to realize the life they hope to achieve.
  • The symbol mark of ‘Nature&’ stresses and embodies the possibilities and expandability implicated within the brand name through ‘&,’ and the main color, ‘Beyond Blue’ symbolizes the nature, its energy and unlimited possibilities. Also, warm and modern senses are added through warm gray of the logo type.

Dedicated Colors

The original ‘Nature&’ and glimmer ‘Nature&’ are logo marks of ‘Nature&’ with their own distinctions depending on the brightness of the background colors. When the brightness of the background color for the logo mark is calculated as K value (gray scale), the original ‘Nature&’ will be used in cases where K is 0% or higher and less than 60%, and the glimmer ‘Nature&’ will be employed in cases where K is between 60% and 100%. Thus, the glimmer ‘Nature&’ cannot be displayed on top of bright background where K is less than 40%.